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Variety packs: variety, flexibility and challenge for food and beverage manufacturers

Discover how you can solve the challenge of variety packs with EOL's automated solutions.

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The trend towards variety packs

Variety packs are becoming increasingly important in the food and beverage industry. Consumers want more variety in order to discover different flavors, test new products or cater to individual preferences within a household. At the same time, there is a growing demand for practical and flexible packaging solutions that support modern lifestyles. Variety packs also offer added value from a retailer's perspective, as they increase shelf appeal and make purchasing decisions easier.

Advantages of variety packs for consumers and manufacturers

Variety packs are a win-win solution for consumers and companies. Customers benefit from:

Variety and tasting options

New flavors can be tested risk-free.


Variety and tasting options

Flexibility

A pack for different preferences within the family or for different occasions.
Flexibility

Cost efficiency

Often cheaper than buying several varieties individually.


Cost efficiency
There are strategic advantages for manufacturers:

Higher sales opportunities

Consumers can be won over more easily, especially when new products are introduced.


Higher sales opportunities

Optimized shelf presence

Attractive, colorful mixtures increase customer attention and buying impulses.

Optimized shelf presence

Expansion of the product portfolio

Variety packs can cleverly combine existing products and increase sales.
Expansion of the product portfolio

Challenges in production and packaging

Despite their advantages, variety packs place high demands on production. The biggest challenges include

Complex logistics

The combination of different products requires precise sorting and feeding.

Complex logistics

Automation and efficiency

Traditional production lines are often geared towards a single product type, which makes changeovers more complex.

Automation and efficiency

Quality assurance

Precise product handling is essential to minimize packaging errors and boost customer satisfaction.

Quality assurance

Cost management

The variability of packs can increase production costs if efficient processes are not used.

Cost management
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Efficient solutions from EOL Packaging Experts

EOL Packaging Experts offers innovative and customized solutions for the sorting and packaging of variety packs. With state-of-the-art machines and intelligent conveyor systems, we automate the entire process to maximize efficiency, precision and flexibility.

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EOL_Packaging-Experts_Variety-PAcks_Product

Our solutions include:

Automated sorting systems

Fast and error-free combination of different products in one pack.

Flexible packaging solutions

Adaptable machines for different pack formats and sizes.

Intelligent control technologies

Real-time monitoring and adjustment of production processes.

Sustainable packaging solutions

Optimized use of materials to reduce waste and costs.

Thanks to our many years of experience in end-of-line automation, we help manufacturers to design their production efficiently and meet the growing demands of the market. Our technology not only enables higher production speeds, but also greater quality assurance and cost-effectiveness.

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